Consumers get more choices and products perform more than 1 function

Even though the financial stability of the global economy stares down the barrel of a gun, manufacturers continue to roll items off the production line. Through retailers and distributors, these manufacturers are exposing consumers to a wall of products in the hope that they will be able to reignite the sales boom. Although it might seem like wishful thinking, the only guarantee that has been made is that consumers now find themselves with so much choice that it makes sense for them to shop around for not only the best deal, but for a versatile product too.

The aggressive nature that can be seen by the manufacturers has resulted in almost a surplus of appliances and goods on offer. Whilst this is good for the consumer, the manufacturer now finds itself competing against much more and failure to sell boxes results in wasted time and effort. However, should the manufacturer prepare and develop its products properly, it can find itself reaping in far more than expected. For example, digital cameras have plenty of substitutes and variations in the market. Truthfully, each digital camera performs the same function, simply to a greater or lesser extent. Taking photos is so common place now that even cell phones are even seen as a threat to digital cameras.

MP3 players are also coming under threat from cell phones. Increasingly, people are leaving music players on the shelves as they prefer to only take one gadget with them. MP3 players may well be on the decline as manufacturers such as Sony and Apple begin to integrate Walkman and iPod features into cell phones, perhaps signaling the beginning of the end for digital music players.

Cell phones are not the only electrical goods learning new tricks. Even LCD TVs are evolving. The long lasting living room center piece is doubling up as digital photo frame in some instances. Samsung has begun to include USB ports into its LCD TVs. This allows users to simply plug in their portable storage devices straight into their LCD TV and begin viewing their photos. Some video files can also be played straight off flash drives too.

In conclusion, manufacturers have to be extra creative in producing new items. Innovations in the market place will lead to increased sales and profits. The development of cell phones is frightening, particularly for digital cameras and MP3 players, however, cramming so much into 1 device might make it a mediocre performer in all areas. Regardless, the overall winner in this situation is the consumer, as they will be able to pick and choose which products match their needs and wallets.